On October 31, the World Tourism Alliance (WTA) held a ceremony in Beijing for launching its official website, Weibo account and WeChat account. Director of WTA Organizing Committee and China National Tourism Administration (CNTA) Chairman Li Jinzao, CNTA Vice Chairman Du Jiang and WTA Chairman Duan Qiang jointly launched the official website, Weibo account and WeChat account of the WTA. Also present at the ceremony were heads of relevant departments of CNTA and representatives of some members of WTA.
Chinese President Xi Jinping has pointed out that tourism is an important channel for communications and mutual learning between different countries and cultures, an effective means for developing the economy and increasing employment, and a key industry for improving people’s living standards. In recent years, the world tourism industry has kept growing and become the largest and fastest-growing industry in the global economy and an important driving force for job creation, earning foreign exchange through export and promoting infrastructure construction. The outbound tourism has seen a rising tendency as a whole, and the shares of developing countries and emerging economies in the global tourism market have increased remarkably. ""
Premier Li Keqiang sent a congratulatory letter to the WTA, in which he said "the fast development of tourism industry provides a historical opportunity but also faces the challenges of the time. All parties should communicate, deepen cooperation and form a united force to relaize the balanced and inclusive tourism development among different regions. The government should play an active role in promoting cooperation, and private forces should be given full play too to utilize the wisdom and resources of the global tourism industry. Tourism associations, enterprises and think tanks in different countries should take an active part to boost the sustainable development of tourism as well. I believe the WTA will create a new platform and provide new opportunities for that goal. The Chinese government will pay close attention and give strong support to WTA and create vaster space for its development. We welcome the participation of the tourism industry from all countries, so we can all play a constructive part to continuously improve the global tourism governing system."
Li noted that the founding of the WTA follows the general trends of the world tourism development and lives up to the expectations of the global tourism industry. It emerges at the right moment and is bound to thrive. We must thoroughly implement the guiding principles of Xi, give full play to the important role of WTA in improving the world tourism cooperation mechanism and global tourism governance system, promote communications, deepen cooperation, take initiative to take part in the "Belt & Road" initiative, and make positive contributions to promoting the global tourism development and strengthening international tourism communications and cooperation.
According to the head of WTA News Center, the official website, Weibo and WeChat accounts are WTA's official platform of news and information release, a window for ordinary people to know about WTA, and a communication platform for WTA members.
The domain name of the WTA website is www.wta-web.org, which is mainly composed of the parts of "About the WTA", "List of Members", "Data Center" and "Membership Application", etc. The contents of the website are now released in simplified Chinese, traditional Chinese and English.
WTA's Weibo account is "@WTA", featuring "Today's Tourism", "WTA", "Members", "Members’ News", "Voice of WTA", "Big Data of Tourism", and Micro-service of Members. Its WeChat account is "WTA", featuring "Global hot topic", "News of the WTA", "Members", "News of members", "Expert view", "Data report" and "Membership services". Once the official website and WeChat and Weibo accounts come online, they will release relevant information in a timely manner and provide services for the members.
At the ceremony, Li Jinzao, Du Jiang and Duan Qiang held talks with WTA personnel. Li affirmed the WTA's work and said that the first step is always the hardest. The launch of WTA's official website, Weibo and WeChat accounts marks an important achievement in WTA's development. He encouraged WTA personnel to further liberate the mind, dare to make innovations, form an international team as soon as possible, and foster a working system featuring clear division of duty and cooperation. He also asked them to regularly update and continuously enrich the contents and form, respect the reading habits of different languages, and make the communication more professional to achieve maximal publicity effect.
WTA is the first global, comprehensive, non-government and non-profit international tourism organization initiated by China. In this September, it was officially established amid a grand ceremony held in Chengdu.